Brand Strategy

Do I need one? Is it just Fluff?

Your brand is more than your logo, your website and the font you use. Your brand is what people say about you when you are not in the room. A good brand follows 3 simple rules, its recognizable, it speaks to your reputation, and it does the work of making you memorable.

A comprehensive Brand Strategy explores the following: Purpose/Values/Positioning/Tone & Voice/Story/Identity/Style/Messaging

Just to clarify a Brand Strategy is not a Marketing Strategy and vice versa. A Brand Strategy works from the inside out, a Marketing Strategy works from the outside in. Both strategies done well, will result in a sound marketing roadmap.

1. Content Creation

Marketing Collateral
Visuals
Copy

A well-documented marketing strategy is a problem-solving tool both for your brand and your customers.

2. Execution

Attention
Interest
Desire
Action
Retention

How We Work

Initial Meeting

Let’s get together for an initial chat to see if we are the right fit for your business

Discovery session

We take a closer look at the challenges and opportunities off the business and provide you with some insights and feedback

Proposal

We provide you with a proposal for your perusal

Let’s get to work

On acceptance of the proposal, we will commence working on your plan of action

Let’s start the conversation

Navigating marketing has become a daunting maze of information, resources and platforms.

We’re here to help you through it.